Specifying & Selling Light

Idea

Stonegate Designs is a family owned business that designs and manufactures lighting products. After working with influential product and interior designers they realized they needed improved marketing and specifications materials to attract discerning
clients. Stonegate hired Thesis to redesign their most important promotional tool: the annual product catalog. The design balances special details (like the lasercut cover) and practical information design (the fold-out finishes index) to make ordering the products inspiring and intuitive.