Herman Miller
Sharing Design Stories
Client Response
We have partnered with Thesis Design on many projects including identities, programs, and the synthesis and design of complex information. We find the thinking and design solutions created and presented by Thesis to be thoughtful, rigorous, strategic and visually beautiful.
Richard Elder: VP, Global Brand Design, Herman Miller
Idea
Herman Miller’s Brand Marketing team asked Thesis to design post-purchase concepts that would present the Herman Miller brand coherently and in alignment with the company’s high expectations for customer service and communication.
The product hangtags were redesigned to present an overview of the company and product, and were paired with a card celebrating the product’s designer (or design team). Additional consideration was given to how users might access adjustment information through printed hangtags attached to the products, PDFs available for viewing and downloads from the website, and carefully choreographed adjustment videos.
Additional Reference
Video Example
Adjusting the Sayl Chair
Photography
Christopher Barrett
(motion)
Mike Stuk
(studio)
